Learn all about Superfood

What is Superfood?

Revitalise daily with nutrient-dense superfood blends. These concentrated whole foods provide optimal phytonutrients. Transform your energy levels!

Benefits of Superfood

    "The term 'superfood' lacks scientific definition but typically describes nutrient-dense foods with higher than average concentrations of beneficial compounds. While many so-called superfoods do contain remarkable nutrient profiles, the marketing often outpaces the evidence. Rather than focusing on 'magic bullets,' a more effective approach is incorporating a variety of nutrient-dense whole foods into a balanced diet, using concentrated supplements strategically where appropriate for individual needs."
    - Dr. Tim Spector, Professor of Genetic Epidemiology at King's College London and author of 'The Diet Myth' (source)

    How to use Superfood

    Dosage

    Typically 1-2 tablespoons (5-15g) daily of powder; capsule forms vary by specific product

    Timing

    Can be consumed any time of day; often added to morning smoothies, porridge, or yoghurt

    Notes

    Benefits come from consistent use rather than occasional consumption; individual ingredients in blends have different optimal dosages; quality and sourcing significantly impact potency

    Who should take Superfood?

    • Health-conscious individuals seeking nutrient density beyond basic diet
    • Those with busy lifestyles looking for convenient nutrient supplementation
    • People recovering from illness or increased demands on the body
    • Not intended to replace varied whole food consumption or treat medical conditions

    How does Superfood work?

    Superfood supplements work primarily through providing concentrated doses of phytonutrients and micronutrients that support various body systems. Antioxidant compounds like polyphenols, flavonoids, and carotenoids neutralise harmful molecules (free radicals), potentially reducing cell damage. Fibre components support variety of gut bacteria and digestive function. Anti-inflammatory plant compounds may help adjust immune responses and making inflammation signals. Herbs that help the body handle stress found in many blends potentially help regulate stress response by influencing the body's stress response system. The overall effect is providing nutritional components that support the body's existing regulatory and protective mechanisms rather than directly treating specific conditions.

    Frequently asked questions

    Natural sources of Superfood

    Superfood supplements typically contain concentrated forms of naturally occurring foods. Common ingredients include berries (acai, goji, blueberry), leafy greens (kale, spinach, moringa), algae (spirulina, chlorella), roots (turmeric, maca), seeds (chia, flax, hemp), and medicinal mushrooms (reishi, chaga, lion's mane). While marketed for convenience and concentration, whole food versions of these ingredients generally provide additional benefits from fibre content, naturally occurring enzyme systems, and the complex natural package. Most nutrition authorities recommend consuming whole food versions when possible, using superfood concentrates as supplements rather than replacements.

    Potential side effects & risks

    Warnings

    Quality control and contamination issues exist in some products; concentrated green tea extracts may affect liver function when taken in high doses; potential herb-drug interactions make medical consultation important for those on medications

    Side effects

    Generally well-tolerated; may cause temporary digestive adjustment including bloating or altered bowel habits when first introduced; allergic reactions possible to specific ingredients

    Interactions

    Varies widely based on specific ingredients; some components may interact with blood thinners, blood pressure medications, immunosuppressants, or hormonal therapies; green tea extracts may affect some drug metabolism